Rebranding

One of the biggest shocks to the toy market this summer was the departure of LEPIN.

The thing is that LEPIN has long taken its strong place in the market of high-quality Lego analogs, and the ability to buy great sets without overpaying for the Lego brand has endlessly delighted numerous buyers!

Now the fans of the designers are in shock: where to buy analog sets that are not inferior in quality and assortment to Lego, but much more affordable? No panic, friends! In fact, your opportunities have only expanded, and now we will explain how this happened.



The game sets: how Lepin multiplied on King and Queen.

It is rumored that Lepin began its existence thanks to a former Lego employee who was unfairly reduced. The dismissed worker seemed to be able to accurately reproduce the mold of the legendary brick in accordance with the Lego drawings and began production of an analog constructor that is fully compatible with any set of the “head” company. At the same time, the appearance of the sets, the colorfulness of their design and the assembly technology of the construction perfectly corresponded to the parameters of the Lego company.

And it is certainly known that ABS is the plastic from which the parts of designers are made – the Lego and Lepin factories bought from one supplier. The confrontation between the two companies reached its climax in 2017 when at a trade show in China, Lego’s technical director was unable to distinguish the set of Lepin from the Lego original.


We built, built …

Experienced “designers” need not recall how similar and compatible Lego and Lepin are in the smallest details (except, of course, price and corporate embossing) such popular sets as Ford Mustang GT 1967, Porsche 911 GT3 RS in classic orange design, or Harry Potter – Hogwarts Castle, which at one time cost crazy money, and is now discontinued by Lego and is only available in the Lepin version.

Of course, such a holiday could not last forever. In proportion to the growth of Lepin, legal pressure from Lego increased. As a result, the firm’s own ambitions and the copyright holder’s press led to the logical ending, which, in fact, became the new birth of Lepin.



The reincarnation of Lepin 02008 in Queen 82008

Since July of this year in Europe, Lepin has been sold under two new names – King and Queen. The agreements reached by us in Shanghai have opened this opportunity for buyers in the global market. We are proud that we managed to achieve the status of a distributor of KING and QUEEN in EU, USA, which guarantees our customers high-quality purchases directly from the manufacturer without intermediaries, extra fees and other difficulties.

As part of our trip to China, we visited three plants of the MZ Smart holding, which includes Lepin. Among them is the XingBao factory, which produces its own designer sets of designers, rather than high-quality Lego replicas like Lepin. In addition, we visited the production and exhibition halls of other manufacturers of Lego analogs: Bela, Mould King, SY, Decool, Sembo, Kazi. Acquaintance with the samples of their products suggests that after the closure of the Lepin factory, technologies “flowed” outside MZ Smart. And today, a number of previously unprepossessing competitors Lepin have grown sharply in quality and can be quite adequately presented to our customers.




The reincarnation of Lepin 22001 in King 83038.

King and Queen  – so from now on and in the foreseeable future will be called sets, previously known as Lepin. Everything is as usual: perfect detailing, full compatibility with Lego, high-quality plastic, elegant packaging. The only change is in the articles and the logo on the boxes. An interesting marketing move was also the monochrome execution of the boxes of King sets at first. In addition to the designer, in this way, the buyer also received coloring. We bought a large batch of these first sets, without waiting for the designers to make new color packages. Now the manufacturer is returning to the traditional color box and they will gradually begin to enter the range, but sets in exclusively black and white packaging are also present in our store!

My serial number

A necessary addition! During the transition period from Lepin to King and Queen, the company’s products were exported in boxes without a company logo, or with any symbolic pictogram. This was done in order to avoid problems at customs, and a number of such unmarked boxes entered the EU and US market and the assortment of our store, respectively. Be sure of the identity of these kits!



 

Millennium Falcon from Lepin with different logos.

But inside there is the same Lepin, unmistakably recognizable by the five cherished numbers of the article. For example, for the legendary Hogwarts Castle, these numbers are 16052, and the WALL-E robot (from the original WALL-E) passes through the article 16003.




Wall-E by Lepin with and without a brand logo.



Due to legal issues, https://bit.ly/2ZYgfUO.

All Lepin new packaging will be named as
King / Queen / J & G Brand / Star Explorer /
Zebra Blocks / Lion King / Tigers (No Logo)
* Star Explorer Code will be exactly the same as Lepin.

BELA > LARI > TANK
https://bbc.in/2MYXQR5

DECOOL > JISI / Brick

and other brands, https://bit.ly/2XWgJIm


Compare Lepin product numbers

Lepin Set No. (Old Packaging) Set No. (New Packaging) Set Name
02006 Queen 82006 Prison Island
02008 Queen 82008 Cargo Train
02009 Queen  82009 Heavy-Haul Train
02017 Queen  82013 Mobile Command Center
02018 Queen  82014 High-speed Chase
02036 Queen  82026 City Truck
02043 Queen  82031 Airport Passenger Terminal
02097 Queen  82071 Mountain Police Headquarters
02052 Queen  82038 Fire Station
05007 King 81009 Millennium Falcon (2015)
05027 King 81029 Imperial Star Destroyer (2002)
05028 King 81030 Super Star Destroyer
05041 King 81043 Republic Gunship
05042 King 81044 Venator-Class Republic Attack Cruiser (2009)
05063 King 81061 Death Star Playset (New Version) 2016
05077 King 81067 Venator-class Republic Attack Cruiser (2018)
06020 Queen 89008 Final Flight of Destiny's Bounty
06022 Queen 89009 Temple of Airjitzu
06051 Queen 89037 Green Ninja Mech Dragon
06057 Queen 89043 Destiny's Bounty
89064 Queen 89064 Firstbourne
07060
King 87041
The Tumbler
07090
King 87051
The Joker Manor
14006 Queen 97006 The Fortrex
15001 King 84001 Brick Bank
15003 King 84003 Town Hall
15004 King 84004 Fire Brigade
15006 King 84006 Palace Cinema
15007 King 84007 Market Street
15008 King 84008 Green Grocer
15009 King 84009 Pet Shop
15010 King 84010 Parisian Restaurant
16001 King 83001 Firehouse Headquarters
16002 King 83002 Metalbeard's Sea Cow
16003 King 83003 Wall E Limited Edition
16005 King 83005 The Simpsons House
16008 King 83008 Disney Castle
16016 King 83015 Flying Dutchman
16051 King 83029 Ship in a Bottle
16057 King 83034 Voltron
16060 King 83037 Hogwarts Castle
17003 King 88003 Sydney Opera House
20004 King 90004 Mobile Crane MK II
20005 King 90005 Mercedes-Benz Arocs 3245
20015 King 90015 Bucket Wheel Excavator
20086 King 90056 Bugatti Chiron
20097 King 90066 Porsche 911 RSR
20102 King 90070 Ford Mustang Hoonicorn RTR V2
21001 King 91001 Volkswagen T1 Camper Van
21046 King 91023 James Bond Aston Martin DB5
21047 King 91024 Ford Mustang
25002 Queen 85002 Elsa's Magical Ice Palace
25006 Queen 85006 Cinderella's Romantic Castle
25007 Queen 85007
25012 Queen 85012 Sleeping Beauty's Fairytale Castle
01068 Queen 86050 Heartlake City Resort
23002 King 93001 Koenigsegg One
23006 King 93004 Lamborghini Aventador LP 720-4 Pirelli Edition
37003 Lion King 180001 NASA Apollo Saturn V
05005 Lion King 180005 First Order Special Forces TIE Fighter
05035 Lion King 180009 Death Star
05037 Lion King 180010 Slave I
05046 Lion King 180015 Rebel Blockade Runner
16004 Lion King 180043 The Kwik-E-Mart
16006 Lion King 180045 The Black Pearl
16009 Lion King 180047 Queen Anne's Revenge
16050 Lion King 180050 Old Fishing Store
22001 Lion King 180056 Imperial Flagship
15002 Lion King 180058 Cafe Corner
15005 Lion King 180061 Grand Emporium
15011 Lion King 180067 Detective's Office
15039 Lion King 180068 Roller Coaster
07043 Lion King 180081 The SHIELD Helicarrier
07107 Lion King 180083 Sanctum Sanctorum Showdown
17002 Lion King 180084 Eiffel Tower
17004 Lion King 180086 Tower Bridge
06083 Lion King 180093 NINJAGO City Docks
20001 Lion King 180094 Porsche 911 GT3 RS
15012 Lion King 180145 Ferris Wheel
05132 611088 Millennium Falcon (2017)
02113 G Brand 621087 City Hospital
06066 Zebra Blocks 691053 NINJAGO City


Tigers (No Logo)Lepin Name
20001 15011 Detective's Office
20002 15010 Parisian Restaurant
20003 21001 Volkswagen T1 Camper Van
20004 21002 Mini Cooper
20005 J78001 Gingerbread House
20006 17008 Taj Mahal
20007   Harry Potter:Diagon Alley
20011 21005 Emerald Night
     
40001 81996 / 180169 Lamborghini Sián FKP 37
40002 20086 / 90056 / 180103 Bugatti Chiron
40003 20097 / 90066 / 180104 Porsche 911 RSR
40004 91025 Harley-Davidson Fat Boy
40005 16055 / 83033 Hogwarts Express
40012 86065 / 180079 Amusement Park
     
60001 05007 / 81009 / 180006 Millennium Falcon
60002 81098 Imperial Star Destroyer
60003 05145 / 81090 / 180023 X-wing Starfighter
60011 05039 / 81041 Red Five X-wing Starfighter
60012 05037 / 81039 / 180010 Slave I
     
80001 06022 / 89009 / 180088 Temple of Airjitzu
80002 4 Privet Drive
80003 45014 / 180144 Welcome to Apocalypseburg!
80011 16007 / 180171 Haunted House
80025 J10001 Hogwarts Clock Tower
80034 16006 / 83006 / 180045 The Black Pearl
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